Project Description:
Around the world in 182 days with the Expo 2020 Dubai passport.
Around the world in 182 days with the Expo 2020 Dubai passport.
For many, the pandemic has put a pause on travel plans, but at Expo 2020 Dubai, residents and international visitors alike will be able to ‘travel’ around the world, with a fun, customisable passport that keeps a record of their journey as they explore 200-plus participating pavilions.
The vibrant yellow passport encourages visitors to see as many pavilions as possible during the 182-day event and helps them to relive those special moments after they leave the mega-event. Mimicking a real passport, no two are alike, including enhanced security features – a unique number, an area to include a passport-sized photo, personal details, and hidden watermarked images on each page.
The Expo Passport sold more than 700,000 in the first two months, and remained on Amazon.ae’s Toys bestseller list since its launch in September 2021.
Client / Employer:
Expo 2020 Dubai
Expo 2020 Dubai
Role and responsibilities:
Design development, project management of creative assets and stamps, creative direction for videos.
Design development, project management of creative assets and stamps, creative direction for videos.
- Concept proposal
- Content proposal and design
- Design development
- Expo stamp designs and production
- Creative assets for digital passport
- Creative direction proposal for video campaigns and social media posts
- Content proposal and design
- Design development
- Expo stamp designs and production
- Creative assets for digital passport
- Creative direction proposal for video campaigns and social media posts
Technologies and tools:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects.
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe AfterEffects.
Year Of the 50th Page moodboard
Pavilion Stamps
I designed the Terra 1 Million Visitors stamp and managed the production of the pavilion stamps. Stamp designs were based on the pavilion illustrations I developed for Urbanite Cityscape and existing Pavilion logos.
Expo Passport Tutorial Initial Storyboard
Expo Passport Promo Initial Storyboard
