Client or employer: Expo City Dubai
Project description: As part of the Dubai 30x30 Fitness Challenge 2022 initiative, Expo School Programme was hosting a School Walkathon on 25 November 2022.
Role and responsibilities: To develop a key visual that can be used on different collaterals to promote the event. Even though it was an Expo School Programme event, they didn't want to use their branding guidelines and templates but wanted it to keep it within the color scheme (less use of purple). Keywords included fun, Expo City site and students. Notes were to do something different from the Expo School Programme branding templates. The deliverables were:
- Key Visual & Social Media static post
- Digital flyer / Emailer
- Walkathon Bib
- Medal design
- Start/Finish Arch with sponsors layout
- Tote bag design
- Digital flyer / Emailer
- Walkathon Bib
- Medal design
- Start/Finish Arch with sponsors layout
- Tote bag design
Challenges: Budget and time constraints resulted in simplifying the medal design to just a sticker instead of embossing.
Technologies and tools: Adobe Illustrator, ProCreate iPad
Digital Flyer design
Participant bib
Expo City School Walkathon Participant Medal
Expo School Programme Tote Bag (Arabic side)
Expo School Programme Tote Bag (English side)
Start/Finish Arch
EVENT PHOTOS
