The Expo Experience campaign, a series of short Vox pop episodes that capture everything that is the real visitor emotions, interactions and experience at Expo - The Expo Experience. The purpose of the campaign was to excite, drive visitation and footfall to Expo. I project managed and supervised the production with Joy Films productions and Director Malcom Green with 2 Emirati anchors Marwan (DJ Bliss) and Peyman Al Awadhi over the period of 14 days of filming with 2 camera units capturing +90 pavilions, restaurants, interactions and events at Expo 2020 Dubai. Surely by end of March 2022 we have managed to reach very close to our target with over 24 million visits by the time we closed our gates.
Expo Experience Campaign
Project Management | Marketing Campaign | Video Production
Expo 2020 Dubai