Expo 2020 Dubai Urbanite collection was a style guide developed for Expo Official Licensees to use for their licensed products and merchandise. The illustrations feature iconic buildings of Dubai and the Expo 2020 Thematic pavilions. This approach is meant to portray a more playful and modern depiction of a busy and growing city like Dubai. The buildings are not meant to be architecturally accurate, but are meant to portray the structure in a simple and recognizable way while maintaining the design style construed of blocks, lines and intrusions for details – essentially an isometric lego city.









Merchandise Styleguides and Licensed Products







