My role: Branding, art direction, design development, ongoing creative project management.
Project for: Expo School Programme, Expo 2020 Dubai
Expo Young Innovators is one of Expo School Programme's initiatives.
Expo Young Innovators is one of Expo School Programme's initiatives.
Brief: to develop a logo and key visual that reflects the concept of big ideas can start from a simple sketch on a napkin. They required a visual to be part of the logo that also shows this process - idea > sketch > final innovation.
The design: while trying to stay within the guidelines of Expo School Programme, I added the sketch effect on the logo font to reflect the concept of sketching ideas. In addition to the effect, I followed the brief in a literal sense to show the idea creation process - I sketched the 3 processes and added them to the logo. The visual concept of the initiative in general is that ideas start with a simple sketch.
HOW IT WORKS
Some of the world’s greatest ideas were born on the humble napkin. From the writing of popular novels, to the initial sketches of some of world’s favourite cartoon animations, and even the world’s first MRI—it all started with a napkin sketch and turned into something magnificent!
School students are invited to tap into their circles of empathy and unleash their creativity to come up with innovative solutions to everyday challenges, starting with a single napkin sketch.
START WITH A NAPKIN, INNOVATE FOR THE WORLD
Exhibitions and workshops held at the Expo 2020 Visitor Centre before event time at Expo site.
EXPO YOUNG INNOVATORS SKETCH/ACTIVITY BOOK
Expo Young Innovators Exhibition at Expo 2020 Dubai site
Exhibition space at Expo 2020 Terra - The Sustainability Pavilion
Exhibition space at Expo 2020 Terra - The Sustainability Pavilion
Exhibition space at Expo 2020 Terra - The Sustainability Pavilion
Exhibition space at Expo 2020 Terra - The Sustainability Pavilion
